Continental breads, savouries, pastries and cakes, Craig McPhie

 

 

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Company History

McPhies Craft Bakers is a traditional family bakery with over 40 years experience of producing a delectable array of freshly baked products. The business was started in 1973 by Jim McPhie along with his wife June. It comprised of one small shop on Shettleston Road which sold a verity of items including a limited range of bakery products. On the strength of the high quality fermentation we moved onto larger premises still in the heart of Shettleston increasing a reputation for high quality traditional method bakery products still to be found today, our customers travel considerable distances to shop here at McPhies Craft Bakers.

Craig joined the business in 1985 and is now a partner & Master Baker. Craig brings all the skill necessary to grow the business and is now central to future development plans. His IT skills and knowledge of the craft sector have been instrumental in developing McPhies into the business which we all know and love today.

Over the many years we have traded in the East End we have played an active role in the heart of community by firstly bringing Jobs and security to many young people by providing them with their first experience of the Work Place.

We regularly give talks to the local Schools on the importance of business in the community and both Craig and Jim have served many years on the Boards of Further Education establishments including our local community college the John Wheatley College www.j wheatley .ac.ukand the Glasgow College of Food Technology rebranded to Glasgow Metropolitan College which merged into the City of Glasgow College www.cityofglasgowcollege.ac.uk Along with our Schools Programme, we give regular bakery talks and demonstrations to Church Guilds and Old Folks Clubs and support as many charities as we can. Our opinion is sought on many fronts and Jim has been a regular contributor and guest on the following programmes & Shows

  • BBC TV & Radio News & Current Affairs
  • STV News & Current Affairs
  • The Lesley Riddoch Show
  • Kaye Adams “Call Kaye”
  • The Fred MacAulay Show
  • Phil Goodlad Radio & TV Interviews
  • BBC TV "The Politics Show"

 

 

 

Jim has also served on the Local Economic Forum during its lifetime www.glasgoweconomicfacts.com representing Small Business interests, giving of his own time and all at his own expense. Jim was Chairman of the Craft Bakery Training Organisation for ten years, setting the training standards for the Industry and Liaising with Government on Industry Guide lines. In 1995 he was given the ultimate honour which can be bestowed on any Baker, when he became President of the Scottish Association of Master Bakers www.scottishbakers.org

McPhie’s played a key role in Glasgow City Council’s “New Glaswegians“ programme www.stuc.org.uk/files/import/6/NewGlasPPT.pdf and are proud to be an "All-inclusive Employer" and welcome employees from all parts of the World as well as our own local people. Jim was a key note speaker at the programme’s launch in the City Chambers.

Jim Served as Vice Chairman on the board of Glasgow's East End Partnership, one of five Local Economic Groups operating across the City. This proved a successful economic lever until the decission was taken to merge all five into "GERA! in an effort to reduce front line costs. www.gera.org.uk

All the boards Jim and Craig have ever served on have all been voluntary and in their own time and at their own expense.

Since we are a business at the very Heart of the community, some of our neighbours who are in the “Care in the Community” programme make us their first port of call when the need assistance with their day to day issues. We are here every day and pleased to be able to assist.

McPhie’s, along with all the other retailers and residents on Shettleston Road fought against Glasgow City Councils proposals for a “Quality Bus Corridor” to run from Faithly to Baillieston. Since this would eliminate all parking so we had to ensure suitable parking would be built into any future traffic management schemes at the earliest planning stages We gathered a petition of 17500 signatures amongst all the retailers and residents and Jim was given the task of taking these through to the Scottish Parliament where he made history by becoming the first member of the public to address the Scottish Parliament with Petition number 100. We were subsequently advised that we would be consulted on all the proposals affecting our area at the earliest planning stages and through the construction stages of the proposed Bus Lane and with this we secured parking along the Shettleston Road.

www.scottish.parliament.uk/parliamentarybusiness/28862.aspx?r=2970&i=14227&c=521387&s=mcphie

Due to our traditional methods and high quality fresh bakery products, the business was invited to supply the new Hilton Hotel with all their morning goods introducing a wide and diverse range of speciality breads and Patisserie. The experience gained in this area has proved invaluable since there are no small bakers out there producing this type of product; the competition comes mainly from the large producers of frozen and bake-off products.

Concentrating on excellence, MCB now boasts an extensive and expanding customer base that have a faithful following. Today, the bakery in the East End of Glasgow supplies hotels and restaurants in a concentrated area of Glasgow. This is no accident, but the result of achieving a careful balance between tradition and innovation, employing proven basic recipes without compromising on quality.

The work involved is highly labour intensive to produce substantial qualities, and we have earned a high reputation and integrity amongst our customers and our fellow bakers because we do not use the mass production techniques which are now common place in European bakeries.

The secret of MCB breads lie in the craft skills and know how along with carefully selected ingredients. Commercial pre-mixes are never used! Only the best Canadian and Patisserie flours, sun-dried Tomatoes, herbs and extra virgin olive oil and butter are used. Nothing else would be good enough to produce the wide range of brioche, ciabatta and Focaccia that our customers require.

McPhies are a well-established award-winning bakery winning 1st Prizes with new product development competitions organised by Scottish Enterprise (previously Glasgow Development Agency) taking 1st and 2nd for three years running, as well as picking up the coveted Hygiene Award from the Glasgow City Council. We have also won Gold being First Runner up in the 2005 World Scotch Pie Championships, where over 300 bakers around the world put their best savoury products forward to be judged, and an excellent achievement for our small Glasgow Bakery, especially when you consider it was the first time we have entered this prestigious competition!